The PMA Bike Ride: Communicating Agency through Photo and Video

The PMA Bike Ride

Communicating Agency through Photo and Video

Working with Joe Cox and the PMA Bike Ride was an exciting opportunity to use both still and video images to tell a story of an up-close-and-personal response to hunger. I wanted to balance an awareness of the subject matter (hunger and homelessness) with a compelling documentary style. We’ve all seen photos of homeless people sleeping on the streets, holding signs asking for change, or eating food in a shelter. Given the focus of the story is primarily on Joe’s response to hunger in the city and his invitation for others to join him I went into the project asking myself, “what images are needed to express the nature of Joe’s work while respecting the street is for many their only private space. The final result is a video and photo story that doesn’t center “need” or “poverty” or “homelessness”, instead I center Joe’s agency and the people who work with him.

The PMA Bike Ride is a pizza party on the streets of Philadelphia to let people who are hungry know they are not alone, and to give them something tasty to eat. PMA Bike Rides occur regularly in Kensington, Center City, and West Philly, handing out free pizza, water and warm clothes and blankets (during the Winter). The video was selected for the 2018 Bicycle Film Festival in New York City.