The PMA Bike Ride
Communicating Agency through Photo and Video
Working with Joe Cox and the PMA Bike Ride was an exciting opportunity to use both still and video images to tell a story of an up-close-and-personal response to hunger. I wanted to balance an awareness of the subject matter (hunger and homelessness) with a compelling documentary style. We’ve all seen photos of homeless people sleeping on the streets, holding signs asking for change, or eating food in a shelter. Given the focus of the story is primarily on Joe’s response to hunger in the city and his invitation for others to join him I went into the project asking myself, “what images are needed to express the nature of Joe’s work while respecting the street is for many their only private space. The final result is a video and photo story that doesn’t center “need” or “poverty” or “homelessness”, instead I center Joe’s agency and the people who work with him.